Justin Bieber claims he didn’t approve ‘trash’ H&M merch: ‘Don’t buy it’

Justin Bieber wants H&M to say “Sorry.”

The 28-year-old singer took to his Instagram Stories on Monday to slam the retailer for allegedly selling a collection of merch featuring his name and likeness without his consent.

“I didn’t aprove [sic] any of the merch collection that they put up at H&M .. all without my permission and approval,” Bieber wrote atop a blank orange screen. “SMH I WOULDN’T BUY IT IF I WERE YOU.”


Bieber told his 270 million Instagram followers not to buy the “trash” collection.

Justin Bieber Instagram story.
Bieber told his 270 million Instagram followers not to buy the “trash” collection.


While only one item from the collection appears to still be available for purchase on H&M’s US website — a canvas tote bag ($15) printed with photos of Bieber — fans had been sharing photos on Twitter that spotlighted other items, including sweatshirts reading “World Tour” and a phone case emblazoned with lyrics from his song “Ghost.”

Following Bieber’s social media rant, some of his 270 million followers flooded H&M Instagram urging the brand to remove the allegedly unapproved product.

“Why you selling Justin’s stuff w/o his knowledge… that’s sketchy,” one person commented on the brand’s latest post, while another user added, “Shame on you.”

Several items from the collection are printed with black-and-white photos of the superstar.

“Using Justin’s face and brand without his permission? I hope you guys get sued by him and his team !” a third fan chimed in.

Representatives for H&M didn’t immediately respond to Page Six Style’s request for comment, but in an email to the Daily News, the brand wrote, “As with all other licensed products and partnerships, H&M followed proper approval procedures.”

Justin Bieber shirtless on stage.
Bieber has dealt with similar issues in the past.

While Bieber has yet to take any legal action against H&M, the singer hasn’t shied away from suing people for using his status for profit in the past.

Last year, the “Justice” singer threatened to take artist Brian Whiteley to court after the painter claimed to be putting together an exhibit of “profound” and “erotic” artwork by Bieber.

Justin Bieber in a pink beanie and white tank top.
The singer has yet to take legal action against the brand.
Getty Images for The Recording A

Whiteley later revealed that he received a letter from the singer’s lawyers accusing him of “direct infringement of our client’s intellectual property rights.”

Following the back and forth, Whitley renamed the project from “Paintings from Space” to “Justin Bieber Is Suing Me.”

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